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Gong Ju Ah is a spirited designer at Taehan Group, determined to prove her worth and shed the label of a medical school graduate. Born into a family of doctors harboring a deep-seated, thirty-year grudge against the traditional herbal clinic across Onjeong Market, she struggles to stand firm amidst the crossfire of family expectations and their bitter feud. Into her life walks Yang Hyun Bin, an optimistic and humorous global brand director. Unaware that their families are sworn enemies, the two find themselves irresistibly drawn to one another. However, as their love deepens, buried secrets and long-standing misunderstandings begin to surface. Faced with two families frozen by resentment, can Ju Ah and Hyun Bin's love serve as the prescription to heal old wounds and bind their broken families back together?